Social is a place where you can try and build actual organic relationships, although sadly a lot of brands still hit that space and up-sell like crazy — or, worse, they keep the interactions totally neutral. That doesn’t work. What can be done for marketing to evolve?
I smiled when I received the Twitter link How technology is increasingly isolating us from each other and stifling creativity to @TimothyAskew’s article on tech zombification because it brought a number of people together who subsequently sparked off his idea, in part contradicting it. Let me explain. A week after this Twitter exchange I furthered the conversation with one […]
The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand. And more importantly, how do I leverage these tools as part of my overall social strategy. Some have asked me if the reason I haven’t blogged about all the tools I’ve used […]