CEOs need to be on social. Um, yesterday in fact.
The problem for a lot of people is that they get too concerned with tools and rush right into automation suites. Some of the most popular are Buffer, HootSuite, and CoSchedule (which is embedded within WordPress CMS in a lot of cases). Automation is a great concept — it helps you scale how many […]
Managerial ‘skills’ used to be defined around hitting targets on long-range deliverables and projects. Increasingly, it’s about getting a team together, tackling something for six weeks, and moving onto the next thing. How is that changing the ways we work?
Marketing automation programs are often not adaptive to the user — and that’s a problem.
For any brand looking to work with Social Talent on YouTube for the first time, this podcasts with industry experts features a number of important tips.
Rather than chasing big numbers and impressions, chase a passionate minority and engage in a dialogue with them. It will benefit you.
University of Michigan b-school professor Dave Ulrich explains.
Not every team is all forward-thinking superstars. But you know what? You’ll be fine and can still achieve goals — and do so without trying to run everyone out the door on a Performance Improvement Plan, either.
A lot of times people get promoted because of their ability to make money. This is only logical. Because of this promotion model, you don’t always see “tried-and-true marketers” get promoted up to SVP/CMO jobs; for better or worse, the ROI of standard marketing is still hard to prove.
Tune in to learn about Social Media’s impact on Crisis Communications with current CIPR President and MD of Pinch Point Communications, Sarah Pinch, Stephen Humphreys, Director of Communications at the UK Food Standards Agency and Andrew Vincent, Associate Partner at Instinctif Partners.
Social is a place where you can try and build actual organic relationships, although sadly a lot of brands still hit that space and up-sell like crazy — or, worse, they keep the interactions totally neutral. That doesn’t work. What can be done for marketing to evolve?