CEOs need to be on social. Um, yesterday in fact.
Some studies have shown that 68% of the Fortune 500 CEOs aren’t on social media. But for the ones that are, what traits are making the biggest difference to their business?
The problem for a lot of people is that they get too concerned with tools and rush right into automation suites. Some of the most popular are Buffer, HootSuite, and CoSchedule (which is embedded within WordPress CMS in a lot of cases). Automation is a great concept — it helps you scale how many […]
Steve Jobs was a visionary in technology and quite possibly the best marketer who ever lived. He built Apple to be one of the most valuable and powerful companies in the world. Of all Steve Job’s wonderful speeches and product launches, though, there is only one that really resonates with me: his 2005 Commencement Address at […]
Marketing With Employee-Generated Content
Four two-minute videos. Five blog posts. One source for some serious social media guidance. This week, we’re sharing the past month’s worth of Two Minutes With Ted videos, presented by a different theme each day. To kick this series off, we’re going to start with some very tactical insights: how you can make your time […]
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Managerial ‘skills’ used to be defined around hitting targets on long-range deliverables and projects. Increasingly, it’s about getting a team together, tackling something for six weeks, and moving onto the next thing. How is that changing the ways we work?
Most freelancers don’t love LinkedIn as they build a small business — it takes too long to get responses and it’s hard to ‘bid’ or ‘price’ gig work. But … LinkedIn is about to change all that.
There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you.
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation […]
For C-suite executives in today’s Social Age, building a digital presence becomes a competency requirement to lead. Here are three ways leaders can build that presence on the social web. I understand why many C-suite executives are reluctant to embrace the Social Age. They feel as though they have served their time. They’ve clambered up […]
I love seeing executives use Twitter. It’s wonderful to watch them step out of their ‘LinkedIn comfort zone’ and be truly ‘social’ by tweeting. They’re the trend setters, the ground breakers, the early adopters. They’re ahead of the curve. They’re the ‘blue unicorns’ (because they’re so rare). Too bad they’re five years too late. I […]
Take these two concepts and think about them: Harry Potter, maybe the most successful film + book franchise of the last 20-50 years, comes from JK Rowling experiencing ‘loads’ of rejections before she got a publisher. The main way we set up workplaces (oftentimes) is that you have a manager, and you submit ideas/concepts to that […]
I’m going to share the policy I’ve been following since my first Tweet in April 2009 — and that I’ve blogged about periodically from 2010 until now. It works well for me. You can adopt this policy for yourself or not, as you wish. Ready? It’s really straightforward. I follow everyone back on Twitter. (Just […]
You may have conducted a handful of experiments with a select group of employees and achieved promising results for a potential employee advocacy program. But you’re not sure where you go from there. How do you implement this exciting program you have been researching, analysing and experimenting? Success comes down to culture. It was Alli Soule’s job title that caught my […]
“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle managers in marketing — a hyper-focus on “campaigns,” and especially “campaign launches” or “rollouts.” It’s […]
The first word means way more than the second word if you’re trying to master the concept.
Given the quickly evolving nature of social and digital media, you will need the ability to quickly create and distribute training or education to your people—especially as new channels, best practices, or policies emerge or fade.
There’s no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience in a specific niche can increase a brand’s visibility with as much force as a killer Super Bowl commercial. However, without the right strategy and […]
Beloved companies aren’t afraid to be themselves. They give employees permission to drop the “corporate veneer.” They encourage employees to take the best version of themselves to work and into their relationships with customers. Beloved companies work hard to eliminate the feeling of “big company” and “little customer.” The Container Store, urges their people to […]
Episode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring […]
How will you ensure that your social marketing engagement is on target to support your brand’s marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]
Focusing on employee branding—empowering employees to be brand ambassadors—may produce better dividends for organizations than employer branding—building an organization’s overall reputation. While it may sound counterintuitive, organizations that invest time to brand their employees are more likely to get back commitment and loyalty in return.
Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can create tangible business value when using social.
What’s the deal with Comedians in Cars Getting Coffee? Is it a show about Jerry Seinfeld and his pals? Not just. There are some great customer service lessons in the show’s obsession with what Seinfeld calls Hipster Service.
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there.
“Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This is what employee advocacy is all about.
Every single person we encounter, every second of every day, is a key actor in our professional sphere.
Increasing social proficiency to build influence Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or […]