CEOs need to be on social. Um, yesterday in fact.
Some studies have shown that 68% of the Fortune 500 CEOs aren’t on social media. But for the ones that are, what traits are making the biggest difference to their business?
The problem for a lot of people is that they get too concerned with tools and rush right into automation suites. Some of the most popular are Buffer, HootSuite, and CoSchedule (which is embedded within WordPress CMS in a lot of cases). Automation is a great concept — it helps you scale how many […]
I love seeing executives use Twitter. It’s wonderful to watch them step out of their ‘LinkedIn comfort zone’ and be truly ‘social’ by tweeting. They’re the trend setters, the ground breakers, the early adopters. They’re ahead of the curve. They’re the ‘blue unicorns’ (because they’re so rare). Too bad they’re five years too late. I […]
The first word means way more than the second word if you’re trying to master the concept.
It’s not about the tools. It’s about understanding the value.
When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Frankly, I had no choice, because I’d worked for small […]
If you work for SalesForce, General Electric, or Hewlett-Packard — whose head of social customer care is an Open for Business contributor, by the way — you are one of few employees whose CEO is active on social media. You might take it for granted, but research shows that as of the end of 2014, 68% […]
61 percent of the Fortune 500 CEOs have NO (yes, NONE) social presence at all. What has happened to the idea of the ‘social CEO?’
Most CEOs are still reluctant to use social media. The latest Social CEO Report from Domo and CEO.com shows that, while social media use by Fortune 500 CEOs is (slowly) increasing, only a handful use platforms like Twitter regularly. Why is this the case? Social media would seem to be a fantastic tool for CEOs. If only more of […]