Today I tackle one of the biggest areas of confusion, even myth, out there: how much time should a fully-employed executive spend on social each day?
There is a LOT of terrible advice out there, folks – some of it even deadly to your career. (Can self-annointed social media “gurus” be sued for malpractice?) Join me as I try to disabuse you of some of the tripe out there passing for good businesses guidance.
Simplifying is incredibly important, and you can do it for your career too. Can you say what you do without taking a breath without saying amm or aaa. Your summary of what you do is not the same as your elevator pitch. It’s not same as what your company does and why its imp to invest in its different.
As for me my elevator pitch what I do, I Sell Meddle, give keynotes, coach C-Suite executives that’s it three things Boom Boom Boom.
So can you simplify? Because it’s extremely important for you business and your career
There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you.
Question: “Ted, what do you do when there’s a new project you want to start or opportunity you have a chance to hop on, but it’s the middle of the year and the budget is set?”
For the answer, let me defer to my friend and Mentor Gene Landrum, a man who brought three different startups to $100 million – one of which you’ve probably heard of, maybe even spent a birthday or two in.
Want to know the secret to success? Find out what everyone else is doing, and do the opposite!
Okay, if that’s a bit too vague for you, try this on for size: surround yourself with people who challenge your ways of looking at the world. A great leader, a powerful innovator, needs diversity of thought in her environment to expand horizons, help explore different strategies, help see things from the customers’ point of view, the workers’, the regulators’…. It is absolutely essential you gather about you the type of person we discuss in today’s episode.
Do you want to tap the awesome power of employee advocacy, turning your workforce into a massive, uber-effective extension of your marketing and recruiting efforts? It’s a really good idea – but there’s something vital you have to do before you try, or your efforts will flop.
Today, let’s talk about what you can do to protect yourself from the caprices of big firms like Facebook. It’s an important discussion we all need to be having, from the living room to the boardroom.
I’m asked all the time, “Ted, How do I become a professional keynote speaker like you?” In today’s Two Minutes With Me, I’ll give you the real key to my own success. Spoiler alert: it’s available to you, too!
Want a free copy of my latest book, “A World Gone Social: How Companies Must Adapt to Survive”? Be one of the first ten people to subscribe to OPENfor.business after watching this video.
Does your business need contracts? Or can you do business on a handshake, like I did with my first company.
We live in an insanely litigious society. Have we gone too far? And if maybe we have, what is the cost to all of us for this lack of trust?