There’s a Twitter tool out there that I’ve just got to warn you off of – PLEASE, if you ever feel tempted to use TrueTwit “Validation,” just… just don’t.
A wise leader knows better than to take ANYTHING at face value. Be careful whose advice you take, and whose study or statistic you believe. Always. Question. Everything.
Want to snap up the lion’s share of customers in your market? Want customers who are happy to pay you more than they pay your competitors? Watch this video.
Do you trust marketers? Of course you don’t! I’m a CMO, and I don’t either! Today, let’s talk about the new role of the Marketing Department.
Today, we’re just going to talk about a simple, concrete way for you to use Twitter more fluently, more effectively, more socially. After all, the First Law of the Social Age is, “More Social. Less Media.”
Chances are, if you’re the CEO or owner, you love your company – of course, or you’d change it, right? But what about everyone else, from the frontline workers all the way up to your own C-suite reports? Do they love it as much as you do?
Bring your soul to work. Insist that everyone else do so as well. After all, you’re one complete person on the inside. Isn’t it time we stopped acting to the rest of the world like we’re a lesser person than we are?
Leader, what’s the cause behind your brand? Don’t know what I mean? Then today’s episode is for you! Let’s face it, pretty much nobody goes to work to make some random, unknown shareholders more “value,” and there isn’t a customer alive who’s ever bought from a company to do that, either. We humans love a […]
Is Privacy Dead? I think it might be – but believe it or not, there’s some good news in this reality I’d like to share with you in today’s two-minute chat.
Yes, even leaders feel the need for permission sometimes. As in, “You mean, if I do the right thing, and lead my company with values instead of this-quarter stock price (for instance), I’ll actually help my company to thrive in the long term?”