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Social business is a way of working and the changes associated with it, mark a transformation that is impacting how businesses compete in the marketplace, how governments serve and engage citizens, how communities work together. It’s not just about how we communicate together; it’s much bigger. It’s like a wave washing over everything, like a […]
In companies big and small, it’s easy for gaps of communication and understanding to emerge between executive leadership and the front lines. I’m talking about shared vision, purpose, maybe views on recent consolidation or competition in the marketplace, economic changes and the like. The gaps often leads to disengagement, demotivation and deceased productivity…people start to […]
Let’s be honest here…. sales of business and enterprise offerings have, for years, been about individual large transactions. It was a seller’’s market. Once committed, buyers were locked in until the next license renewal or upgrade. During that time, sellers would move on, chasing their next deal. You could only get their attention when the […]
Several of the sales teams I have been helping over the past couple of weeks use Skype in day-to-day engagement with buyers and clients. A few people have asked for help in improving the quality and performance of their video calls, so I thought I would share my top 5 video tips with all of […]
If you have ever listened to recordings from radio telescopes, it sounds like a wash of white noise, and you might ask yourself, what am I listening for here, this all sounds the same? Astronomers will the tell you that they are listening for signals… signals of cosmic activity; new insights into a corner of […]
Calling All Leaders (Managers and Executives) Are you a “social” leader? Have you found your Blue Unicorn? Blue Unicorns are the rare leaders who are transforming their leadership for today’s connected social economy. Today’s workforce is engaged in social. Today’s customers are consulting their networks for recommendations and using social proof to guide purchases. The […]
Dear CEO: You lead your business, so you have to have at least a high-level working knowledge of the trends and next practices that impact your company. Chances are, you already get this. But just in case, let me add: no matter how talented your inner circle of C-level advisors is, no matter how much […]
The more business leaders I talk to in my career, the more I’ve learned to cringe at the follow-the-lemming mentality steering most companies. Want spectacular results in business? Find out where everyone else is going – and run, don’t walk, in the opposite direction! I hope you enjoy this page ripped straight from the business […]
Simplifying is incredibly important, and you can do it for your career too. Can you say what you do without taking a breath without saying amm or aaa. Your summary of what you do is not the same as your elevator pitch. It’s not same as what your company does and why its imp to invest in its different.
As for me my elevator pitch what I do, I Sell Meddle, give keynotes, coach C-Suite executives that’s it three things Boom Boom Boom.
So can you simplify? Because it’s extremely important for you business and your career